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Scaling 200+ & the Sixer

This piece by Dr Sandeep Goyal, in which he evaluates sixers, 200+ scores and their significance to broadcasters, marketers an...

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Navratri Special: Top 5 Bollywood Films Which Are Female Oriented!

It is that time of the year when colourful clothes, dandiya nights and ‘Durga Durga’ chants can be heard form every nook and corner of the city. With the festiv...

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TV's Top 5 That Get It Right

Prime Time showcases a number of shows on premier channels. During the crowded three hour band, a few have had a really long innings and are still going strong. It’s ...

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Associating With A Cause Has To Link Back To Your Core Philosophy: Amarjit Batra

‘Branding a purpose versus Purpose of Branding’ was the theme of the 5th edition of Pitch Top 50 Brands Awards from the exchange4media group, that are held each...

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Mass Media / Mass Effect

There is a scene in Inside Out where Joy and Sadness, Riley’s emotions along with Bing Bong, her imaginary friend are riding literally in her train of thought when th...

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Tech Trek: Themes of Technological Influence in Cinema

Like the ever-present air, we live and breathe technology. Despite our excessive dependence on the array of media at our disposal, we take our options for granted. Neverthe...

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Top 5 Films with Human Rights Commentary

Human rights are inviolable. The Indian Constitution has held sacred the rights of the people when it comes to Right to Equality, Protection and so on. International bodies...

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Entertainment Education Shows

Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members??kno...

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Global Warming:The top 5 climate science and policy developments to watch in 2015

2014 was widely seen as a breakthrough year when decision-makers finally turned the corner in the effort to avert runaway climate change. Agreements on climate change?to pa...

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Air pollution costs Britain ?10bn a year, report shows

Britain is third highest contributor to air pollution that costs Europe up to ?149bn a year, says EU agency report Britain has 10 of Europe?s top 50 ?super-polluting? power...

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